The short film allows a glimpse of Saario’s thoughts and dreams, which float between design, art and skateboarding. Though it also reveals the important concurrence of post-industrial areas, sustainable concepts and natural environments, and unfolds the demanding obligation, towards today’s generation and those to come, to create positive and inspiring, local communities.

Over the past two years, filmer Yves Marchon’s keen eye reels in the various aspects and angles of Janne’s life and creates the perfect portrayal of what Element is most proud of and strives to constantly stand for through their products, artists and team riders: to bring progress to skateboarding in the most honest and ethical way.

The film was premiered in Janne’s home town of Helsinki, Finland which was named ‘World Design Capital 2012′. The film has received great feedback so far so check out the film and let us know what you think!

Even before the 6pm start people were queuing up outside and throughout the evening the ‘Made my Day’ gallery hosted hundreds of visitors keen to see the new collection and Thomas’ wall piece.

High Snobiety filmers and photographers were on hand to cover the event, so stay tuned for the video and photo gallery! In the meantime check out these few photos below and also Thomas Campbells’ website to see more of his work.